Multi-Currency E-Commerce Support In Google Analytics

Wednesday, February 13, 2013 | 10:48 AM

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We’ve listened to your feedback and have heard the requests loud and clear: E-Commerce should support multiple currencies. We’re pleased to announce the launch of this feature which will be rolling out to all users over the next few weeks. 

Multi-Currency support for eCommerce provides Google Analytics users with the ability to track transaction metrics (total revenue, tax, and shipping & handling) in multiple local currencies within a single web property. And Google Analytics will convert them into the one currency based on your profile setting. This provides key benefits for e-commerce brands looking to conduct analysis across an international customer base and helps make some previously complex reporting easier.

New metrics supported in multi-currency

Multi-Currency tracking code implementation:
Multi-currency is supported by web tracking and Android SDK (iOS SDK support is coming soon).
The ‘currency code’ is a global setting that can be set via tracker ‘_set()’. It only need to be set once, unless the page is sending multiple transactions in separate currencies.
Here are a few other things we think you’ll want to know:
How the conversion rate is decided?
The conversion rate is pulled from currency server which is serving Google Billing. The value is the daily exchange rate of the day before hit date. See a technical overview for additional information.
Which currency does GA support?
We support currencies which are available in GA profile currency dropdown menu. Right now, 31 currencies altogether are supported.

Currency dropdown menu

Which currency code shall I use?
A full version of currency codes shared across Google products is available on the Google Developers site.

Can I retro-process my history transaction data?
Only from the day you started using multi-currency support, you can get both local and global value. 

Several companies have already started using Multi-Currency in Google Analytics and are seeing great results. One of our Certified Partners, Blast Analytics & Marketing, helped their client AllPosters.com implement this feature. David Tjen, Director of Analytics at AllPosters.com reports:

"Google Analytics' new multi-currency feature increases sales metric accuracy for AllPosters.com. As an international brand, the AllPosters family of sites supports 20 currencies across 25 countries. Previously, manual adjustments were required before we could read sales metrics in Google Analytics when we had transactions with large currency conversion ratios to the US dollar, such as the Mexican Peso and Japanese Yen. The simple code update solves the issue by automatically converting all transactions to the primary currency on each site, providing sales metrics that allow us to make faster decisions with our web analytics data.”

To get started today, view our help center page with detailed instructions on how to begin.

Posted by Wayne Xu, Google Analytics team